{"product_id":"ametora-how-japan-saved-american-style","title":"Ametora: How Japan Saved American Style","description":"\u003cspan\u003eA strange thing has happened over the last two decades: the world has come to believe that the most “authentic” American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments—a style known in Japan as \u003c\/span\u003e\u003ci\u003eametora\u003c\/i\u003e\u003cspan\u003e, or “American traditional.”\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003ci\u003eAmetora\u003c\/i\u003e\u003cspan\u003e, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, \u003c\/span\u003e\u003ci\u003eAmetora \u003c\/i\u003e\u003cspan\u003eshows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan’s culture but also our own.\u003c\/span\u003e","brand":"W. David Marx","offers":[{"title":"Default Title","offer_id":45694885101637,"sku":"lsb1788599044020","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/0777\/8885\/files\/ametora-how-japan-saved-american-style_1.jpg?v=1788599050","url":"https:\/\/www.fernwicka.com\/products\/ametora-how-japan-saved-american-style","provider":"My Store","version":"1.0","type":"link"}